Social Influence – Lesson 5

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Simplify your social marketing strategies, so you can grow your influence faster.

Social marketing strategies can be extremely confusing and time consuming when you don’t know exactly what you’re doing. It seems like there is always more to do and so little time to do it. However, there are ways to keep it simple and actually get more done without making yourself crazy. I have laid out a few basic things for you to keep in mind as you plan your next social campaign.

Know your Niche

The niche research you did when you first started your business should have revealed your people's interests, pain points, problems, and spending limits. If you’re not sure, do some research. Above all, find out where they spend their leisure time on the Internet and target those sites. There’s no point in banging away on a social network if the ideal customer in your niche isn’t hanging out there.

Brainstorm hot content

Hot content is the kind of content that will appeal to those in your niche. As you do your niche research, you will probably see the same questions coming up repeatedly. Make a list of them and create content that answers these questions. Be sure to create paid products that do as well. Free products lead to paid products.

Leverage the content you create

Make every piece of content you create work hard for you. One of the best ways to do it is to put it into more than one format. For example, your content could be an article, top-10 list, or a PowerPoint deck. Your deck could become a video on YouTube which you would then embed on your site. You could also share the deck at popular sharing sites like SlideShare, owned by LinkedIn, which has very convenient sharing buttons for all of the major social networks.

Create a publishing schedule

Once you leverage your content, schedule it. You obviously can’t publish leveraged content on the same topic back to back, but you can use your blog scheduler to set the date and time in advance and, for example, publish one each month for several months.

Make video your priority, though, to build up a robust YouTube channel full of interesting content that will gain followers.

If you are working alone, create your own calendar and follow it. The plugin Editorial Calendar for WordPress is incredibly useful. If you are working in a team, set up a shared calendar to make sure something of value is being published regularly.

Use automated tools

WordPress has a wide range of plugins that will create share buttons so people can just click to share on the social networks. In addition, they have plugins that will announce your new content on your social sites automatically.

Then there are specific tools that will allow you to schedule posts in advance, such as Buffer, which will link with a number of different networks, and Hootsuite, which allows you to schedule posts in advance. These tools have both free and paid levels, so you have nothing to lose by trying them out and seeing how useful they are. If they make your publishing on the social networks easier, the cost will more than pay for itself in terms of the amount of time you will save.

Have a set time to be social

Social media can consume your time if you’re not careful, so schedule your social posting time and stick to it! I like to block out an hour a day in two thirty minute chunks. One in the morning and one in the evening.

This way you can focus on your followers and minimize the danger of getting sucked in and wasting hours of your valuable time wandering from one cool thing, funny picture or heartwarming video to the next.

It’s up to you to decide what will work best for you, just keep in mind that you are on social media to grow your influence and connect with your consumers not to spend all day clicking the like button.


Lastly, once you get things organized, outsource the work to a reliable virtual assistant to help manage your social growth. They can handle answer questions, general replies, social shares and monitoring for you.

This doesn’t have to cost you a fortune. You can recruit your teen (which is what I do) a neighbor or find someone on Elance, Freelancer or even to do the job which will free up your time to focus on creating the meaty content that will help you connect with your consumers on a level that will help take your social influence in a big way!

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