Social Influence – Lesson 5

Visit Social Media Big Dog Simplify your social marketing strategies, so you can grow your influence faster. Social marketing strategies can be extremely confusing and time consuming when you don’t know exactly what you’re doing. It seems like there is always more to do and so little time to do it. However, there are ways […]

Social Influence – Lesson 4

Visit Social Media Big Dog Monitoring your social media accounts. Most entrepreneurs who use social media are mainly interested in cranking out as much content as possible and getting ‘eyeballs’ on it. Smart ones know that social networking is not a one-way street, but a means of building relationships with your target audience. That is […]

Social Influence – Lesson 3

Visit Social Media Big Dog There is an ever-increasing number of social networking sites, but paying attention to the top 6 will create the most opportunities for building your brand and promoting your business, in order to increase reach and profits. Currently, the top 6 social media sites include Facebook, Twitter, LinkedIn, Pinterest, Instagram and […]

Social Influence – Lesson 2

Visit Social Media Big Dog How to build a strong online community to help leverage your influence. A strong online community is not just about numbers. It's also about how people engage with your business or brand and the ways they do it. Now let’s go over a few strategies you can use to start […]

Social Influence – Lesson 1

Visit Social Media Big Dog Let's talk a little about becoming a thought leader in your niche or industry. It is all about establishing yourself as someone worth paying attention to. If you think of yourself as a brand in your own right, not just your company as a brand, imagine instant name recognition by […]

Reputation Management: The Basics

Download The Power Of Branding – eGuide Here Once you’ve spent a lot of time building a brand for yourself, it’s very important to make sure you also put the time in to ensure that brand has a good reputation in the eyes of the public. In fact, this is one of the biggest problems […]

Practical Considerations for Any Logo

Download The Power Of Branding – eGuide Here When you create a logo for your company, it’s important to think about how that logo is going to represent what you do and how it is going to evoke the spirit and ideals of your business. This is why it’s so important to have a ‘mission […]

Social Media Branding Law 7: Know Your Goals And Measure Your Progress

Social media can be powerful, but for some it can end up being a complete waste of time. That’s why you should never jump into your social media strategy without having some goals, and measuring your progress towards those goals. Remember, being popular on social media can be great fun, but it’s never an end […]

Do You Need Multiple Brands?

Download The Power Of Branding – eGuide Here Let’s say you’ve created an app that’s going to change the world. This app allows any smartphone to create a cup of tea out of thin air (just go with it). The app is called ‘SmartTea’. Meanwhile, you also have other apps and you have your own […]

Why Your Mission Statement Is A Crucial Component Of Your Brand

Download The Power Of Branding – eGuide Here If you want to create a strong brand that can inspire your customers and your staff alike and that has the potential to grow to massive heights, what is the first place you should start? A lot of people will be thinking ‘logo’. Actually though, this is […]