Effective Ways to Promote Your Home Business!

Effective Ways to Promote Your Home Business!

When your business is up and running, you need to reach out to the masses so that the public is aware of its existence and the kind of services you are providing. Hence, one of the major steps in setting up a home business is having a marketing plan. Marketing your home business is not necessarily expensive. Read on to discover several effective yet low cost methods to promote your business to all your potential customers!

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1. Website / Blog

Set up a simple website or a blog containing all information on your services or products. Consider using free services such as WordPress which offer templates and some simple customisable features if you are not ready to pay for a website. Having a website gives you access to a bigger client base as you can direct practically anyone you met to your website for details.

2. Social networking

Capitalise on social network e.g. Facebook, Linked In and Twitter. Use them to get in touch with your clients and potential clients as well as to understand their needs. Imagine asking a question regarding your products on your business’ Facebook page and almost instantly you get responses from your clients. Where else can you get such quick and direct feedback?

3. Article marketing

You can do this by publishing articles about your business in online article directories such as Ezine Articles which have high traffic everyone from people looking for certain information on niche areas. Alternatively you can also write your own eBook on any interesting subject, publish and distribute it for free. Give it to your existing clients or make it available for free download on your website. In your eBook, include some details of your business and a link to your website. Those who think your eBook is good will share it further with their friends and family – it is free viral marketing strategy!

4. Business cards

Make your own business cards which provide the details of your business as well as your contact details. Having a business card shows that you are professional and are serious about your business.

5. Ask for work or leads

You can first start off by calling non-governmental organization (NGOs), schools, universities or other businesses that might require your services or products. Bring your business to them instead of waiting for them to come to you! 

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