Social Media Branding Law 3: Know Your Audience

Although a lot of your social media branding strategy is going to be about attracting the kind of followers and, ultimately, customers that you want to attract, it’s also important to think about what your audience wants. If you can figure out more about their lives, you’ll be able to tweak your brand in a […]

Social Media Branding Law 2: Develop Your Social Media Voice

Branding is not all about your logo, your avatar, your design etc. Although it’s important to think about that, remember that every single thing you choose to post on social media is building your brand! What you post, and the way you post it, is ultimately going to stick in people’s minds more than your […]

5 Reasons to Market Your Business on Twitter

  When the biggest companies in the world are doing it, there has got to be something to it, right? With its 250 million regular users, Twitter has changed the dynamics of interaction between individuals and the companies whose products and services they buy and use. Even companies that spend millions on international marketing campaigns […]

What To Look For In A Social Media Manager

If you're considering outsourcing your social media you might be wondering how to find the perfect candidate. After all, there are thousands of eager workers to be found online, but most of them would be poor choices for a social media manager position. There are a number of skills and traits you should look for. […]

5 Reasons To Use Twitter For Internet Marketing 

If you are not using twitter in your internet marketing strategy, then it is apparent that you donít know that you can reap numerous benefits from this incredibly valuable internet marketing tool that can potentially make your online business a huge success.  Here are 5 reasons to use Twitter for internet marketing that will most […]

How to Find Your Targeted Market on Twitter

Social media marketing has revolutionized the concept of marketing in many aspects including target market identification, specificity of the message itself and the ability to obtain instant feedback. Twitter is one such online platform that allows for marketing by targeting the social media users who interact and communicate via the platform. A good marketing idea […]

Advantages And Disadvantages Of Outsourcing Social Media

Are you considering outsourcing your daily social media tasks? You're not alone! This is something more and more businesses do, as they find themselves unable to keep up with the expectations from fans and followers on social networks. There are many advantages to getting a social media manager to run things for you. Perhaps the […]

Why You Should Consider Outsourcing Social Media

Are you trying to focus more on social media in your business, but find that you don't really have the time, patience or expertise needed to fully utilize all the possibilities offered by the social networks? This is a common situation, but fortunately there is an easy solution. All you have to do is outsource […]

Twitter Marketing Dos and Don’ts

Close to 70% of listed businesses have an official Twitter account to keep in touch with their clients. But not everyone knows hot to deploy this account to bolster the Company-Client relationship and enhance their brand value. With a little practice and a good understanding of the following "Twitter Marketing Dos and Don'ts", you will […]

6 Skills A Social Media Manager Should Have

If you're looking for the perfect person to hire as your social media manager, you may be starting to realize that there are some skills that they simply must have in order to do their job effectively. Here are the 6 most important: Native speaker with flawless grammar You can't afford to have your social […]